So what is PR anyway?
It is defined as the creation of goodwill and understanding, and we could all do with a bit of that. It means making sure that people know about you, like you and want to use your products and services.
Coleman Communications offers a full range of PR services to help you achieve your goals.
- Public Relations
- Copywriting
- Public Affairs
- Crisis Communications
- Websites
- Social Media
- Print Production
- Event Management
- Media Training
Public Relations
A
lot of PR is about media relations.
It can get you the type of media coverage that money simply cannot buy.
But how do you get journalists to write or broadcast, or talk about your organisation?
Did you know that 90 per cent of press releases end up in the bin? That’s because they are badly written and badly targeted.
We know how to get you editorial coverage. We have 25 years’ experience in journalism and we know what journalists want.
Copywriting
We can write clear and compelling words that people will want to read for your website, leaflet, brochure, newsletter or magazine.
Accuracy, punctuation and style all matter. You know all about your organisation; we know what your audience want to read about.
Together, it’s magic.
Public Affairs
It is always good to have friends in high places.
We can work with you to communicate clearly and effectively with government or regulatory bodies.
We can help you to create an effective campaign, contact the right people, and create dialogue with decision makers in local and national government.
Crisis Communications
All news is bad news, they say….What do you do when the worst happens? Panic? Say or do the wrong thing and make everything worse?
Not if you use Coleman Communications.
We can help you to prepare for bad news, and if disaster strikes, we are here to help you when you need us most.
Websites
Your website is your public face.
Websites are increasingly the first point of contact for any business or organisation. We can ensure that your first impression counts, by developing the right image and the right messages. We can even keep it updated for you.
Social Media
The advent of online network sites such as Facebook, Twitter and LinkedIn has given ‘word of mouth’ a new and speedier meaning.
These networks can reach important audiences very quickly,
but there can be drawbacks for the unwary. The old adage “bad news travels fast” was never more true than when talking about social media as what once took 24 hours now takes seconds.
We can help you identify the opportunities in social media, while avoiding possible pitfalls.
Print Production
In addition to a professional and effective website, well-designed and well-written literature is a must.
Your corporate image is key to how your organisation is perceived.
Whether you need a brochure, a leaflet, newsletter, or an advertisement, our top quality designers can help you to deliver your message in the clearest and most compelling way.
Event Management
Organising an important event can be stressful…unless you call in Coleman Communications.
We have long experience of arranging launches, conferences, dinners, meetings and media visits and can organise your special event to make it hassle-free and memorable – for all the right reasons.
Media Training
TV and radio interviews give you a unique opportunity to reach a massive audience.
But without the right approach it could be a wasted opportunity…or worse.
If it goes badly, it could damage your company’s image and reputation.
We work with trained and experienced broadcasters who can give you the inside track on what TV and radio journalists are looking for, making sure that you get it right first time, and every time.